Your privacy is important to you.
That’s why it’s important to us


We are committed to protecting your privacy. The purpose of this privacy notice is to let you know how we look after your personal data when you visit the Michael Dance Studio website or its associated Social Media platforms. The Michael Dance Studio website is owned and operated by M J Dance Studio Ltd (Company Number 13944494) whose registered office is 2nd Floor, Premier House, 309 Ballards Lane, London, United Kingdom, N12 8LY.

The personal data we collect about you

The nature of our business means that, from time to time, we require some personal data from our customers in order for us to conduct our business effectively.

The personal data we collect could just be your name and an email address, but it could also be more than that depending on your level of engagement with the Michael Dance Studio website, for example purchases and orders made by you through our website. The personal data collected could be any or all of the following:

  • Identity data. This includes information such as your first name, surname and title.
  • Contact data. This includes your billing address, delivery address, email address and telephone numbers.
  • Financial data. This includes your bank account details for making and receiving payments.
  • Marketing and communications data. This includes information such as your preferences on receiving information from us.

How we collect your personal data

We use different methods to collect data from you and about you, including:

  • Correspondence. You may give us your name and correspondence information by filling out forms, signing up for a subscription or by purchasing one of our products.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this by using cookies and other similar technologies.

Personal data on or from social media

When you interact with Michael Dance Studio through a social media platform, such as Instagram, Facebook, Twitter, YouTube, we may collect the personal data that you make available to us on that page, including your account ID or handle. We will comply with the privacy policies of the corresponding social media platform and we will only collect and store personal data that we are permitted to, by these social media platforms and what is required by us to conduct our business efficiently.

How we use your personal data

We may collect, use, store and transfer different kinds of personal data about you. We will only do this in accordance with the law and, most commonly, in the following circumstances:

  • Performance of contract. When you sign up for a membership or buy a product from us, we collect data which is necessary for us to provide this product or service to you.
  • Legitimate interest. The personal information you’ve shared with us, along with data on how you have used our website – such as what you have search for and what you may have purchased helps us to better understand our customers as a group and also as individuals. This in turn helps us to provide a range of products and services that meet your needs.
  • Marketing and promotional offers. From time to time we may contact you with news on new products and services available from Michael Dance Studio. You can ask to opt out of receiving such information from us.

Who we share your personal data with

We may share your personal data with the parties set out below:

  • External providers. These are companies contracted with Michael Dance Studio to provide services such as those in relation to accounting or marketing.
  • Professional advisers. These include lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs. Who may require information in certain circumstances.

How we ensure your data is secure

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We will only retain your personal data for as long as necessary to fulfil the purposes we have collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Queries, requests and concerns

If at any point you believe any information, we have collected is incorrect, you can request for this to be updated. If at any point, you are unhappy with our processing of your personal information please contact us on and we will investigate the matter.

Should you be unhappy with our processing of your personal data, you have a right to complain to the Information Commissioner’s Office, which is the regulator for data protection.